Practical ways to help your members this tax season
It’s almost time to file tax returns once again, presenting another opportunity for credit unions to support their members and deepen relationships with value-added guidance and services. Here are four simple ways to support your members this tax season without adding extra workload for your team.
Tax season can be stressful for many members—gathering documents, deciding how to file, and figuring out how to maximize their refund. While most credit unions don’t offer tax preparation services, there are easy, practical ways to help members navigate tax season while reinforcing your role as a trusted financial partner.
1. Share Quick & Helpful Tax Reminders
Many people miss out on refunds or get hit with penalties simply because they forget key deadlines or don’t know about available credits. Credit unions can help by sharing bite-sized tax tips via:
Social media posts – Quick reminders like “Don’t forget! The tax filing deadline is April 15!”
Emails & newsletters – A simple “Tax Season 101” email with key dates and links to IRS resources.
In-branch posters & ATM messages – A reminder at the teller window or ATM screen goes a long way!
2. Provide Digital Tools to Keep Members Organized
One of the biggest tax-time struggles is keeping track of all those essential documents—W-2s, 1099s, receipts, and deductions. Many people lose track of paperwork, leading to last-minute panic.
Digital tools can help members get organized. For example, Ovation’s financial wellness platform can help members with its smart digital vault:
Secure digital document storage – Members can upload and access tax-related files in one place.
Automated reminders – Help members stay ahead of deadlines.
Financial wellness insights – Show members how their tax refund fits into their broader financial goals.
A little organization goes a long way in making tax season less stressful.
3. Offer Discounts or Partnerships with Tax Prep Services
Most credit unions can’t give tax advice, but you can point members in the right direction. Consider:
Partnering with a tax prep service – Some national and local tax prep companies offer referral discounts for members.
Promoting IRS Free File or Volunteer Tax Assistance (VITA) – Free, reliable tax prep for qualifying members.
Providing space for tax pros – Some credit unions host tax preparers in-branch for easy access.
4. Make It Easier for Members to Get Their Refunds Faster
The best part of tax season? The refund. Make sure members know the fastest way to get theirs:
Encourage direct deposit – A social media post like “Want your refund ASAP? Choose direct deposit to your credit union account!”
Remind members to check their account & routing number – A quick FAQ on your website can prevent refund delays.
Promote savings options – A reminder that tax refunds can go into a high-yield savings account can help members build financial security.
Keep It Simple, Keep It Helpful
Credit unions don’t have to offer tax prep to be a valuable resource during tax season. A few well-placed reminders, helpful digital tools, trusted referrals, and a focus on faster refunds can go a long way in supporting your members when they need it most.