Recent stock market volatility, driven by new tariffs, is a reminder that 401(k)s and investment accounts are meant for the long term—not for unexpected expenses like car repairs or medical bills. That’s why a strong emergency fund is essential, offering immediate, reliable support when life throws a curveball.

Blending digital tools with personal financial counseling creates a more effective path to financial wellness. A hybrid approach helps credit unions deliver both the convenience of technology and the empathy of human support—empowering members with tailored guidance, stronger relationships, and better financial outcomes.

While most credit unions don’t offer tax preparation services, there are easy, practical ways to help members navigate tax season while reinforcing your role as a trusted financial partner. Discover four practical steps you can take today that will go a long way with your members.

By leveraging digital engagement tools, proactive communication, and personalized financial wellness programs, credit unions can reinforce financial resolutions year-round—turning good intentions into long-term success.

For credit unions, the key to staying competitive isn’t just in offering more products—it’s about elevating their member-focused ethos by delivering a holistic financial wellness experience. By leveraging a comprehensive financial wellness platform like Ovation, credit unions can offer support and guidance across the full spectrum of personal finance, enhancing member value and engagement.

We’re excited to announce our rebrand to Ovation, reflecting our evolution into a comprehensive technology services provider for the financial wellness industry. This rebrand signifies our commitment to delivering innovative solutions that empower our enterprise customers to enhance their offerings and drive client satisfaction. Together, let’s make financial empowerment something worth celebrating!

As financial institutions that prioritize member well-being, credit unions are uniquely positioned to offer tools and resources that address financial challenges and improve financial health. However, delivering these services effectively means meeting members where they are—on their smartphones. For a financial wellness program to be truly effective in the digital age, a mobile-first approach has become crucial.

For many Americans, managing debt is a top financial priority. Credit unions have an opportunity to empower members on their debt management journey through a combination of expert counseling, digital tools, and accessible resources. Together, these tools create a powerful ecosystem that helps members take control of their debt and work toward lasting financial stability.