Word-of-mouth marketing is a powerful strategy for credit unions to increase their membership. According to a report by Nielson, 92% of consumers trust recommendations from people they know. Meanwhile, less than half of consumers trust online ads.

Although digital banking has been around for decades, the global pandemic changed the way people interact with their financial institutions by accelerating the adoption of online banking. Social distancing showed consumers that they rarely need…

Keeping credit union members engaged is increasingly difficult in the digital age. With rising competition among banking institutions and the plethora of new fintech products available, consumers have more choices than ever.